7/25/2023 0 Comments Revolve remi bader![]() Her mission will always be to keep the conversation going about body positivity and confidence at any size. While her brand was a catalyst for the company’s first size-inclusive line, Bader still believes that the fashion industry has much to do. In the future, she hopes to continue this relationship with Revolve. When developing the line, she started with the design team, working on silhouettes and body shapes, with a variety of loose-fitting and tighter clothing depending on consumers’ level of comfort. It all began with one of her “realistic Revolve hauls” in which Bader beseeched the company to “do better.” Upon the video’s upload, Revolve instantly reached out to Bader, asking if she would be interested in designing her own line. Her collaboration with Revolve, a popular online shopping website, was indeed the first time the company had up to size 4X in a line. Īside from a social media career, Bader has also transitioned into clothing design and line curation. She believes that TikTok has become more saturated with body positivity content now, relative to the time of her “blow up.” To her, timing was everything. In the interview, she mentions how lucky she feels to have this large of a platform, and that her “blow up” was as unexpected as it could’ve been. Several years into her new career, Bader has amassed a following of over 2.2 million on TikTok, and 540,000 on Instagram. I just wanted to show my life and be a positive inspiration.” And that she did. When asked how she would describe her transition into social media, she firmly said, “I never wanted to be the ‘spokesperson’ for body positivity. Now, she moves beyond realistic hauls and into topics such as mental health and her day-to-day life. These videos she called “realistic hauls” - where she would order several outfits from well-known brands such as Zara, PrettyLittleThing or Fashion Nova and compare the size and fit to the website pictures. Inspired by this, and in a search for more confidence, Bader started producing content, what she called “silly” try-on clothing hauls. This was the first time she saw “curvy” girls and plus-sized fashion in a media setting, Bader said. During the height of the COVID-19 pandemic, Bader was let go from her job and, like everybody at the time, downloaded the TikTok app. The interview lasted half an hour and was led by MFMS co-Presidents Talia Potters and Hannah Shipley.īeginning with a discussion of Bader’s background in public relations and marketing, and finishing with her hopes for body inclusivity in the fashion industry, Potters and Shipley took us through Bader’s story, in Bader’s words, with ease. Famous for her “body positive” platform, Bader has inspired her followers to reach new levels of confidence and self-love. While her interview was entirely virtual, presented on the large projector in the Ross School of Business’ Robertson Auditorium, her message was still clear. This past Friday at the University of Michigan’s Fashion Media Summit, influencer Remi Bader took the stage.
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